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Rohit

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      • ROHIT MULANI

      • I'm passionate about creation, change and disruption. I'm excited about solving problems, helping companies grow and driving impact at scale.

      • Portfolio

        Voyagin (Acquired by Rakuten Inc) (RKUNF)

        www.govoyagin.com

        Growth
        Jan 2016 - December 2018
         

        Voyagin is a platform for travelers to discover & book unique experiences, tours & purchase tickets in Asia.
         

        • Achieved 24.78x top line growth over 3 years (2015 v 2018) whilst growing profitability by 8.87x
        • Introduced, setup & led growth processes within the company.
        • Key contributor in strategic direction of the company.
        • Worked with a team to identify, test & launch a product pivot that allowed for significantly greater scale.
        • Proposed, conceptualized & launched what is now the largest business unit within the organization in terms of revenue generation.
        • Responsible for P&L of above business unit.
        • Channel owner for search engine marketing - handled a SGD4.5M budget.
        • Leveraged machine learning capabilities to automate management of key acquisition channel.

         

        Growth Consulting

        Jul 2016 – Present

         

        Growth consulting for high growth, venture backed companies across FinTech, Travel, SAAS, E-Commerce.

        Companies I've worked with :

        CardUp (SG) : https://cardup.co
        ReferralCandy (SG) : https://www.referralcandy.com
        BonAppetour (SG) : https://www.bonappetour.com
        Novelship (SG) : https://www.novelship.com
        Nordic EMusic (SE) : https://emusic.se
        CandyBar (SG) : https://www.candybar.co
        First Circle (PH) : https://www.firstcircle.ph
        Wydr (IN) : https://www.wydr.in
        Aspire (YCW18) (SG) : https://aspire-cap.com

        Agencies I've collaborated with :

        Growth Hacking Asia : http://growthhackingasia.com
        Electric8 Growth : http://e8growth.com

        • Audit & realignment of Growth North Star
        • Data deepdive, analysis & insights
        • Conversion funnel audits & redesign
        • Growth strategy conceptualization and execution
        • Design & conduct growth process loops (brainstorm-experiment-iterate)
        • Analytics design & setup
        • Testing and validation of search, display, gmail & paid social as acquisition channels
        • Design & build landing pages, referral programs
        • Design and build customer lifecycle touchpoints including email, sms & web push
        • Conversion rate optimisation & multi-variate testing

        Spaceship

        www.spaceship.com.sg

        Head of Sales & Marketing 

        Jan 2015 – Jan 2016

         

        An on-demand storage & logistics company to disrupt the traditional industry.

         

        • Derived digital marketing strategy to test various customer acquisition channels, tracking efficacy of each channel & optimizing channels across marketing funnel. 
        • Tested paid, viral & sticky marketing drivers.
        • Executed outbound & retention marketing campaigns through Adwords, Facebook, Twitter, Instagram, Email & Offline.
        • Employed scientific process of hypotheses creation & validation through running experiments.
        • Analysed experiment data to draw insights into user behavior & to optimise conversion rates across marketing funnel.
        • Navigated company to product-market fit.
        • Achieved 170% revenue growth post product-market fit

        Delice

        www.paddingtonpancakes.com

        Founder & Managing Director 

        Mar 2012 – Jan 2015

         

        Delice was the holding company for restaurant franchise Paddington House of Pancakes.

         

        •  Started & operated company whilst completing Bachelor degree.
        • Led a team of 20 to manage the Operations, Marketing, F&B & Finance functions.
        • Attained an annual gross turnover of over S$1,000,000 in first year of operation.
        • Broke even within 24 months of operations exceeding the industry average of 30 months by 20%.
        • Successfully sold the company at 15% ROI after 3 years of operation.
      • Education

        National University of Singapore

        Bachelors of Business Administration (BBA)

        Completed in 2 calendar years.
        January 2013 - November 2014

        Temasek Polytechnic

        Diploma in Business Banking and Finance

        2006 - 2009

         

         

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