• I'm passionate about creation, change and disruption. I'm excited about solving problems, helping companies grow and driving impact at scale.

  • Portfolio

    Voyagin (Acquired by Rakuten Inc) (RKUNF)

    Jan 2016 - December 2018

    Voyagin is a platform for travelers to discover & book unique experiences, tours & purchase tickets in Asia.

    • Achieved 24.78x top line growth over 3 years (2015 v 2018) whilst growing profitability by 8.87x
    • Introduced, setup & led growth processes within the company.
    • Key contributor in strategic direction of the company.
    • Worked with a team to identify, test & launch a product pivot that allowed for significantly greater scale.
    • Proposed, conceptualized & launched what is now the largest business unit within the organization in terms of revenue generation.
    • Responsible for P&L of above business unit.
    • Channel owner for search engine marketing - handled a SGD4.5M budget.
    • Leveraged machine learning capabilities to automate management of key acquisition channel.


    Growth Consulting

    Jul 2016 – Present


    Growth consulting for high growth, venture backed companies across FinTech, Travel, SAAS, E-Commerce.

    Companies I've worked with :

    CardUp (SG) : https://cardup.co
    ReferralCandy (SG) : https://www.referralcandy.com
    BonAppetour (SG) : https://www.bonappetour.com
    Novelship (SG) : https://www.novelship.com
    Nordic EMusic (SE) : https://emusic.se
    CandyBar (SG) : https://www.candybar.co
    First Circle (PH) : https://www.firstcircle.ph
    Wydr (IN) : https://www.wydr.in
    Aspire (YCW18) (SG) : https://aspire-cap.com

    Agencies I've collaborated with :

    Growth Hacking Asia : http://growthhackingasia.com
    Electric8 Growth : http://e8growth.com

    • Audit & realignment of Growth North Star
    • Data deepdive, analysis & insights
    • Conversion funnel audits & redesign
    • Growth strategy conceptualization and execution
    • Design & conduct growth process loops (brainstorm-experiment-iterate)
    • Analytics design & setup
    • Testing and validation of search, display, gmail & paid social as acquisition channels
    • Design & build landing pages, referral programs
    • Design and build customer lifecycle touchpoints including email, sms & web push
    • Conversion rate optimisation & multi-variate testing


    Head of Sales & Marketing 

    Jan 2015 – Jan 2016


    An on-demand storage & logistics company to disrupt the traditional industry.


    • Derived digital marketing strategy to test various customer acquisition channels, tracking efficacy of each channel & optimizing channels across marketing funnel. 
    • Tested paid, viral & sticky marketing drivers.
    • Executed outbound & retention marketing campaigns through Adwords, Facebook, Twitter, Instagram, Email & Offline.
    • Employed scientific process of hypotheses creation & validation through running experiments.
    • Analysed experiment data to draw insights into user behavior & to optimise conversion rates across marketing funnel.
    • Navigated company to product-market fit.
    • Achieved 170% revenue growth post product-market fit


    Founder & Managing Director 

    Mar 2012 – Jan 2015


    Delice was the holding company for restaurant franchise Paddington House of Pancakes.


    •  Started & operated company whilst completing Bachelor degree.
    • Led a team of 20 to manage the Operations, Marketing, F&B & Finance functions.
    • Attained an annual gross turnover of over S$1,000,000 in first year of operation.
    • Broke even within 24 months of operations exceeding the industry average of 30 months by 20%.
    • Successfully sold the company at 15% ROI after 3 years of operation.
  • Education

    National University of Singapore

    Bachelors of Business Administration (BBA)

    Completed in 2 calendar years.
    January 2013 - November 2014

    Temasek Polytechnic

    Diploma in Business Banking and Finance

    2006 - 2009