Portfolio
Voyagin (Acquired by Rakuten Inc) (RKUNF)
Growth
Jan 2016 - December 2018
Voyagin is a platform for travelers to discover & book unique experiences, tours & purchase tickets in Asia.
• Achieved 24.78x top line growth over 3 years (2015 v 2018) whilst growing profitability by 8.87x
• Introduced, setup & led growth processes within the company.
• Key contributor in strategic direction of the company.
• Worked with a team to identify, test & launch a product pivot that allowed for significantly greater scale.
• Proposed, conceptualized & launched what is now the largest business unit within the organization in terms of revenue generation.
• Responsible for P&L of above business unit.
• Channel owner for search engine marketing - handled a SGD4.5M budget.
• Leveraged machine learning capabilities to automate management of key acquisition channel.Growth Consulting
Jul 2016 – Present
Growth consulting for high growth, venture backed companies across FinTech, Travel, SAAS, E-Commerce.
Companies I've worked with :
CardUp (SG) : https://cardup.co
ReferralCandy (SG) : https://www.referralcandy.com
BonAppetour (SG) : https://www.bonappetour.com
Novelship (SG) : https://www.novelship.com
Nordic EMusic (SE) : https://emusic.se
CandyBar (SG) : https://www.candybar.co
First Circle (PH) : https://www.firstcircle.ph
Wydr (IN) : https://www.wydr.in
Aspire (YCW18) (SG) : https://aspire-cap.com
Agencies I've collaborated with :
Growth Hacking Asia : http://growthhackingasia.com
Electric8 Growth : http://e8growth.com
• Audit & realignment of Growth North Star
• Data deepdive, analysis & insights
• Conversion funnel audits & redesign
• Growth strategy conceptualization and execution
• Design & conduct growth process loops (brainstorm-experiment-iterate)
• Analytics design & setup
• Testing and validation of search, display, gmail & paid social as acquisition channels
• Design & build landing pages, referral programs
• Design and build customer lifecycle touchpoints including email, sms & web push
• Conversion rate optimisation & multi-variate testingSpaceship
Head of Sales & Marketing
Jan 2015 – Jan 2016
An on-demand storage & logistics company to disrupt the traditional industry.
- Derived digital marketing strategy to test various customer acquisition channels, tracking efficacy of each channel & optimizing channels across marketing funnel.
- Tested paid, viral & sticky marketing drivers.
- Executed outbound & retention marketing campaigns through Adwords, Facebook, Twitter, Instagram, Email & Offline.
- Employed scientific process of hypotheses creation & validation through running experiments.
- Analysed experiment data to draw insights into user behavior & to optimise conversion rates across marketing funnel.
- Navigated company to product-market fit.
- Achieved 170% revenue growth post product-market fit
Delice
Founder & Managing Director
Mar 2012 – Jan 2015
Delice was the holding company for restaurant franchise Paddington House of Pancakes.
- Started & operated company whilst completing Bachelor degree.
- Led a team of 20 to manage the Operations, Marketing, F&B & Finance functions.
- Attained an annual gross turnover of over S$1,000,000 in first year of operation.
- Broke even within 24 months of operations exceeding the industry average of 30 months by 20%.
- Successfully sold the company at 15% ROI after 3 years of operation.
Education
National University of Singapore
Bachelors of Business Administration (BBA)
Completed in 2 calendar years.
January 2013 - November 2014Temasek Polytechnic
Diploma in Business Banking and Finance
2006 - 2009
